How we measure a breakout
Every number on this site rests on one definition. Here it is in full — including the four cases where it breaks down.
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How to find a competitor's most viral Reels, by hand
2026-09-29
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Analysis
Breakout Reels vs popular Reels: the bigger number is usually the worse lesson
2026-09-28
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Analysis
Seven metrics that beat view count
2026-09-29
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Hooks
What a hook actually has to do
2026-09-30
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Hooks
The four ways a hook fails
2026-09-30
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Hooks
Text hooks and spoken hooks do different jobs
2026-09-30
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