Five things Instagram says it demotes

Not speculation. Five format problems Instagram has named in writing, and how each one happens by accident.

Formats

How long should a Reel be?

2026-09-30

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Formats

Captions help, until they compete

2026-09-30

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Formats

Talking head versus B-roll: what each format can carry

2026-09-30

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Formats

Collab Reels: the one reach mechanic that isn't a hack

2026-10-04

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Two audiences

Formats

The cover frame is a decision, not a leftover

2026-10-04

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Cover still

Formats

Original audio versus trending audio

2026-10-04

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Audio choice