How we measure a breakout
Every number on this site rests on one definition. Here it is in full — including the four cases where it breaks down.
Read full article →Method
How to find a competitor's most viral Reels, by hand
2026-09-29
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Method
What a baseline is, and why it is a trimmed median
2026-09-30
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Method
How many posts before a baseline means anything
2026-09-30
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Method
How to read a multiple
2026-09-30
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Method
Re-baselining after a platform changes a metric
2026-10-04
Read full article →Re-baseline
Method
Trial Reels: testing on people who don't know you
2026-10-04
Read full article →Trial run